We live in a world that has so much online content coming at us, that it feels nearly impossible to keep up with everything. According to MicroFocus, 90% of the data on the Internet today has been created in the last two years! With that much activity, how do you get your customers to see your content through all the other noise online?
Your most loyal customers will seek out your content. They will come directly to your website, social channels, or read your email and see the information that you provide. But the majority of your customers and prospects will need to have your content pushed to them in order to get their attention.
You can be a great content creator, but it’s important to follow these 5 steps to help break through the noise:
1. Know your target customer
This sounds basic, but it’s tempting to skip over this step and jump to just creating what you think your customer wants to view or read. Instead, consider the attributes of your target customer and create example personas. What is important to your target customer and what will they find valuable?
2. Identify where your customer is online
Based on your customer personas, where are your target customers more likely to see your content? Instead of blasting and pushing your content everywhere, spend your time and money wisely based on where your target customer is most likely going to see your information.
3. Know the purpose
What is the purpose of creating and sharing your data? Where does it fit in your customer sales funnel? Is the purpose about creating awareness and getting new customers into your sales funnel? Or is the purpose to move warm leads further down the sales funnel to purchase your product or service? It’s important that every time you publish information, it’s serving a purpose and adding value.
4. Plan and outline
Create a content calendar with outlining the purpose, the target customer personas, the online channels where it will be presented, and the schedule. For example, if at the end of the month you will promote a new product, then plan during the weeks leading up to the big announcement, content that makes your target audience aware of the problems that you know your product will solve. Then end with a teaser for them to stay tuned and learn more about how to solve that problem.
5. Create your content
Finally, the step that many jump directly to – create your actual content. Keeping your target customers in mind, where the information will appear online, knowing the purpose, and when it will appear online – create your video or write your article. This is starting with the end in mind and working smarter, not harder.
By following these 5 steps, you can be more confident that you have a better chance of grabbing the attention of your target customers.
Check out my other articles for more tips and ideas here